Marketing Update | 04.24.26
Newsletters
16 People Filled out the interest indicator that they could see themselves joining a DT group
88 People on the first email “viewed” the changes webpage & 20 People have visited the website
In the March email 17 people visited the website from viewing
Open rate for the emails is down. March had a 16.2% Open Rate with 55 opens out of 346 - but 22 of those people interacted with the email.
April’s newsletter had 79 opens at a 32.1% rate with 7 interactions.
Moving Forward:
May: How to Join a DT Group
June: Inviting Friends
July: Sign Up’s Open
Engagement Ideas:
SMS reminder
Strong Subject Lines
Social Media
We currently have 785 followers on IG
We are have had 3,038 views and 110 interactions since Feb 21
The last two posts have averaged 650 views
Moving Forwards
Increase engagement centered on Lubbock community
Ideas: Coffee shop tables reel, Day in the Life reel, Lubbock centered post
Increase engagement centered on people in our community: “Who is someone” reel, “Where do you go when..” reel, Spotlight posts
Missional Posts: “Pause” posts, 1 minute read posts, resources
Why increase engagement?
Builds trust in our community
Markets to non-followers via shares
Someone might sign up for DT because they are on their phone
Content Videos
Needs editing and formatting
Will exist on Youtube as private (link only views)
Will be played at group meetings
Leader Workbook
Ideas
Group registration: Friend groups, community groups looking for engaging content (Market via social media, WOM, and Newsletter)
Video content made into voice only podcasts for re-listening while driving/chores/etc. (*To exist on app)
Out of town/remote groups? What to do when someone further away signs up
Ticketed Launch Gathering: helps collect payment, no ticket = no gathering (grace for cash payments) makes event more legitimate and payment to be collected before gathering for costs
Merch Tote Bag 75ct: Order by July (Low cost: $150, Mid-Range: $325)
Content Workbook Estimate: 100 workbooks with 150 pages + $20.93/book
Registration Form
Built & offers payment via CC for 3% fee cover, Venmo, and cash at the event.
The registration form feeds into a google sheets that collects information for group arrangement
The sheet offers form for friends signing up together
Website Updates
Registration form ready to go live in July
Payment setup needed